Commerce Cloud Design Services
Whether you have already implemented or are planning to implement SAP Commerce Cloud or Salesforce Commerce Cloud, our Commerce Cloud Storefront design experts can work with you to define end-to-end user journeys from first click to checkout. Our designers are experts in building user research-driven omnichannel storefront experiences for the web and native mobile that resonate with your brand value and local audience. Our UX services include :
Storefront Experience Design
Scope:
1. Build Omnichannel Experience
2. Homepage Design
3. Product Details Page / Product Reviews
4. Shopping Cart Experience
5. Loyalty Programme Experience
Process:
The research and Design team works with stakeholders to understand the audience, market segment, products, and services offered. The team will conduct various workshops and discussions with key stakeholders and potential users to define the end-to-end customer experience from the first click to checkout.
Deliverables:
Omni channel experience blueprint for commerce website and mobile app.
Design Optimisation
Scope:
1. Content & Layout
2. Visual Design & Desirability
3. Navigation, Search and Usability
4. Checkout / Payment / Return Workflows
5. Page Loading / Response Speed
Design Optimisation Process:
The design team will conduct a UX Audit of the homepage, content, product listing, loading time, user journeys, searchability, and visual design consistency.
Deliverables:
UX Recommendations report and prioritized action plans.
User Journey Mapping
Scope:
Co-design the end-to-end user journey with commerce experts and identify user personas, information needs, pain points, motivations, key tasks, and digitisation needs.
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Design Process
The product design team will conduct User Journey workshops, 1:1 interviews, observation, focus group interviews and technical workshops to identify user journeys, validate the flow and check technical feasibility.
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Deliverables:
A blueprint document that includes user personas, key workflows and features, a prioritised list of main tasks, information architecture, and innovation opportunities.
Storefront Prototyping
Scope:
Building working prototypes of the storefront and showing the future state of the customer experience. Includes all key screens.
Design Process
The UX team will build a clickable working model of the proposed solution using the exact UI components and share it with customers and stakeholders for their feedback.
Deliverables:
A high-fidelity, clickable prototype that clearly shows the customer experience vision / future state for what will be built and delivered.
A/B Testing
Scope:
Validating visual design, screen desirability, information architecture and eye gaze with actual end users.
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Testing Process
The UX team will invite real end users and ask both qualitative and quantitative questions to gather feedback. Eye tracking is used to validate content design and users' scanning patterns using tools such as GazeRecorder.
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Deliverables:
User testing and feedback report with recommendations for the final design iteration.
Storefront Development
Framework Scope:
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Spartacus
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SFRA
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React.js
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Vue.js
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Angular
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Node.js
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Bootstrap
Development Process
Agile / scrum methodology. Remote Development
Outcome:
The developed Cx solution is tested and implemented on dev/ testing landscape.