ProductByDesign

Our Design Process

At ProductByDesign, we are passionate about innovation and building user-centred products and solutions that exceed consumer expectations. To make our approach repeatable, we apply the double-diamond design process to solve business problems and create innovative, tailored user experiences that drive simplicity and efficiency.

• DISCOVER

We start with discovery sessions to fully grasp the problem or requirement, analyse your current UX and systems, outline the necessary efforts, and establish realistic outcome expectations. We agree on the scope and sign the statement of work (SOW).

• DEFINE

Next, we deep-dive into specific problem areas, host DT workshops, conduct user research, capture ideas, pain points and evidence, and work with stakeholders to prioritise ideas, features and tasks.

• DEVELOP

In the third step, our team works collaboratively with end users and stakeholders to co-create high-level concepts based on ideas, insights, and hypotheses from user research findings and DT workshops.

• PROTOTYPE

To ensure the concepts are intuitive and resonate with end users’ expectations, we build working prototypes and workflows using the exact UI control stencils so that the development knows which UI component to use.

• VALIDATE

The prototype is tested with 5-6 real users to gather both qualitative and quantitative feedback. The final design / future state concept is presented to all key stakeholders for feedback and alignment.

• DELIVER

The final signed-off design blueprint is handed over to development along with design development guidelines. Detailed design artefacts are delivered to the development team based on sprints.

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